A cross-generational view on NEXTGEN Marketing

  • Badenoch and Clark Belgium
  • 21/10/2015
  • 11:26
  • Recruitment
  • Candidate
  • Client
Next Generation
The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise.” These are not the words of a disappointed father or a nostalgic grandmother. It’s a quote attributed to Socrates, written more than 2000 years ago. It demonstrates that the cross-generational challenge is of all times and all cultures.


At Badenoch & Clark we developed a whitepaper, based on research and an expert’s opinion, in which we approach the topic from different and new perspectives. Late baby boomer/early Gen X’ers often lift an eyebrow when being confronted with snappy communication based on emojis, phygital consumption, gender neutrality, enoughism, Me-conomy, failosophy, … it challenges their paradigm.

We, at Badenoch & Clark, have been introducing new technologies and way of working towards the different generations since quite a while. Today we offer our customers and candidates Skype interviews to win time in the recruiting process and better meet the candidates availability. We build online communities to get better reflection and a real connection. Recruiting today means meeting the youngsters where they are, listening to their needs and offer them expert advice.

Consider this document a step to shift our paradigm towards a future that is already here today, a first step towards a better understanding of the NXTGen.
And a final thought : is behavior influencing technology or is technology steering behavior.



"Who's up NXT? - A cross-generational view on NextGEN Marketing" - Download now


The opinion of business experts on NXTGEN